We Solve Wicked Problems

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We See Globally...

  • The opportunity for a “listed” investment vehicle that is place-based
  • A need to fund climate mitigation innovation upstream en masse
  • A corporate leadership model that accelerates social equality

We Believe...

Investing in local living economies worldwide will produce the greatest return

The change we want to see...

Project X aims to play a leadership and consultive role in challenging the status quo. The Project X Way is additive to our current ecosystem, it can operate alongside our entrenched systems and create change right now and instigate broader change in the future, achieving a new, more sustainable, economic ecosystem. Project X has pinpointed three key gaps that led us to hypothesize an alternative path:

Accessible, Place-Based Investment Vehicles

  • Make investment in your own economy (place-based investment) more accessible to alternative sources of investment capital such as consumer investment, endowment/foundation funds, pension funds, for example through a publicly listed investment holding company that invests in innovation
  • Make capital more accessible to early-stage innovations to bring innovations to market and scale faster
  • Use investment as a tool to identify, prioritize and realize opportunities that create more sustainable benefits for all citizens

Accelerate Innovation Commercialization

  • Focus innovation commercialization in areas of demonstrated current and predicted future need (e.g. healthcare, education, food security, fin-tech, gov-tech, climate-tech)
  • Capture innovation left on the table by concentrating commercialization expertise and doing the hard work of commercializing innovation rather than training innovators to become entrepreneurs (we call these “Venture Builders”)
  • Seek M&A opportunities to accelerate the pace of change in companies that perpetuate inequalities and unsustainable practices
  • Create more meaningful local jobs and careers with new and growing innovation companies

Prioritize Stakeholder Value over Shareholder Value

  • Influence the governance of Project X portfolio companies to create larger and more impactful and sustainable stakeholder benefits
  • Proactively and positively address the systems that have created environmental and social inequality which have benefitted few and oppressed many
  • Create net new revenue streams to fund investment in social infrastructure to develop more sustainable communities

How It Works

Work With Project X

The Project X team advises its clients and partners to orient to and implement “The Project X Way” in regions worldwide. We work with our partners to determine how the Project X Way might apply in their area. We:

  • Think through the big questions in new and different ways
  • Develop (data-informed) alternative hypotheses to address those problems
  • Assess innovation investment opportunities 
  • Establish pre-revenue investment vehicles through local partners
  • Operate Project X Venture Builders worldwide through local partners to help build, grow and headquarter new ventures in your communities

The Ingredients

The Fund

The equity fund simplifies the process for consumer, endowment, and institutional investors to invest “locally” through a portfolio of privately-held pre-revenue and at-revenue innovation enterprises within a holding company that is publicly traded. 

The Data Lab

Conducts research and compiles data on macro and micro economic trends to inform good investments in innovation based on demand and opportunity specific to your region/ecosystem. Outputs inform the investment fund allocation and innovations selected for acceptance into Venture Builders.

The Venture Builder

Provides the capacity (people with the right knowledge, skills, processes and tools) to take innovations from concept to commercialization through the use of a shared services model. 

Innovation Companies

The Venture Builder shepherds innovations through the incorporation and commercialization process, and continues to invest in their scale up and continued growth.


Innovation companies generate net new revenues used to fuel growth and sustain the communities where they operate.


Innovation companies create new jobs that anchor companies in local communities, increasing regional economic value and sustaining families, creating local living economies.

Environmental & Social Equality

Project X innovation companies steward their profits in favour of sustainable environmental and social benefits, committing a portion of revenues to community contributions.

Achieving Outcomes That Matter


You are an inventor, a creator. You might be a technician, academic, artisan, programmer or self educated with a great idea, but you don’t want to be or have to learn how to be the business person. You want to continue to create and we want to work with you and your ideas to bring them to market, fast.

Project X is breaking the mold by working with innovators that are not identifying as business leaders in order to capture the untapped value being left on the table. We want to grow a company around your idea, headquarter it in your region, create living wage jobs and generating more economic activity in your area.

Got an idea or a way of improving something? Let’s talk!



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Investment Partners

You want to make a legacy investment impact in your local economy through place-based investing.

You’re interested in refocusing your investment within your communities to spur innovation that creates meaningful work in your community through new sustainable enterprises.

You represent a pension fund, endowment, family office or consumers. Let’s talk about how the Project X way provides a tool to invest in ways that make a difference for communities while earning competitive returns and creating a legacy.

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Community Partners

You’re looking for meaningful ways to improve your local economy? We’re looking for community leaders that are passionate about making a difference in their community, region, or country.

You might be a community economic developer, an interested citizen, a public servant, a university, a non-profit or foundation, a political leader, or a philanthropist.

Let’s explore if implementing a Project X hub is right for your region as an additional way to use place-based investing and innovator support to improve equality and move further towards a sustainable local living economy.

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